As COVID-19 is spreading rapidly across the world, the traditional HCP customer engagement model in life sciences has come to a grinding halt, with fieldforces no longer visiting their customers - and international conferences, local meetings as well as internal workshops being cancelled, virtualized or postponed.
Kicking off a multiyear omnichannel strategy is not the first & foremost priority NOW – most companies are acutely looking for some easy-to-implement, “quick fix” tactics to help fill the gap left by strongly reduced in-person engagements (but see also the PS).
As Across Health, we have always been advocating for a much stronger digital component in the overall mix, and helped many companies on their way to true omnichannel leadership - through a balanced mix of evidence-based insight, strategy, execution and impact measurement. To demonstrate our continued commitment to the industry, Across Health is happy to offer you the following free resources:
WATCH our second COVID-related webinar to get the freshest insights on HCP behaviour changes in COVID-19 times
NAVIGATE the multichannel maze with some
guidance from our experts: tactics,
pitfalls, opportunities and more
Discover what pharma companies are up to
during COVID-19 times in our
3rd Maturometer Snapshot
Find the results of the Navigator Spotcheck
report on ‘What HCPs want from Pharma"
in this new, remote reality
If you have any furthers questions or needs, do reach out to us.
PS As Sun-Tzu stated: “Tactics without strategy is the noise before defeat”. Once your quick fixes are in place, we strongly recommend embarking on a robust omnichannel engagement and transformation strategy – things may never be the same again…
DISCOVER OUR NAVIGATOR FOR POST-COVID ERA
