Just having access to campaign data is no longer enough. As more roles within organisations need to be responsive to new inputs, having data presented in a way which encourages the correct next-action is vital.
However, dredging what is important from what is interesting is not easy – and making sure this data tells a story is more difficult again. That’s why we have developed a dashboarding methodology which makes it clear where there are strengths, weaknesses and opportunities in the execution of a campaign.
With dashboards customised for different levels within an organisation – allowing for strategic, tactical and operational views of projects – it is possible to adjust projects on the fly, and make timely uses of insights generated.
Typical outcomes of measuring impact via the Across Health dashboard are:
- Optimization of the channel mix (down to the customer level)
- Impact monitoring and continuous optimization
- Predictive customer analytics
- Shared vision of relevant KPIs and impactful internal communication
- Constant, actionable learnings
Using state-of-the-art engagement and impact models, backed up with industry leading tools and platforms such as QlikView, SFDC/Veeva, Google Analytics,... , Across Health is able help you make the transformation from buckets of information to streams of insights.
For more information please contact Christophe Brock