COVID-19 as the tipping point for customer engagement in life sciences
The COVID-19 crisis is having an unprecedented impact on our personal and professional lives. And it has also disrupted the go-to-market model in pharma. In-person contacts have come to a grinding halt and it’s “digital first” now.
The unique Navigator 365 data platform is the new “licence to operate”
While addressing the short-term pain points, proactive companies are also starting to develop customer-engagement scenarios for the post-COVID era.
This is the time to start reimagining the future of customer engagement. And any strategy will have to be supported by robust facts, whether it’s for an ongoing campaign, an upcoming launch, segmentation & targeting, resource allocation,….
2020 edition of Navigator 365 launches in June
Our feature-rich, cloud-based Navigator platform lends itself uniquely to this challenge: used by 40 customers, highly actionable data on the omnichannel landscape, 50+ channels
Historic mix data may well have lost most of their value. Fresh data will be your “licence to operate” in the next normal. That’s why we run the 2020 version of Navigator 365 as early as June and a second part in October.
Four key dimensions are covered:
- A comprehensive & dynamic view of 50+ offline & online channels
- Fresh insights into post-COVID content & service preferences
- A granular view of the media landscape
- A detailed competitor benchmark (18 online and offline channels)
Across Health has 10+ years of experience in evidence-based omnichannel optimization
Across Health, a specialist consultancy focused on evidence-based new engagement models is uniquely positioned to support companies in this area. It has a 10+ year history (NPS = 55) of helping innovative teams in pharma in terms of actionable omnichannel insights, strategy, execution, and impact measurement, leveraging its experience as well as its unique Navigator data set.
Interested in learning more about what we can do for you?
Reach out to us here.
Further reading: Navigator 365 (HCPs)
“The Navigator 365 Powertool is fantastic! Such a useful resource to quickly access channel reach and impact data based on specialty and country. We are keen to communicate this offering to our corporate teams.”
Corporate Business Lead: Analytics, Insights + Excellence, top 10 pharmaco
“The Navigator data based on reach and impact has become a critical part in the tactical planning of multichannel activities as it allows a clear and straight forward way to select and consider trade-offs between different channels. Today the Navigator data provides key insights and drives our multichannel decisions both on a regional and country level.”
Head of Commercial Excellence Europe, leading biotech company
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