Client login From 24 June 2024, the new name for Across Health is Precision AQ!…. Read more

Innovation strategy


Our end-to-end services: step 2

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ACROSS HEALTH Strategy Services

ACROSS HEALTH Strategy Services

Campaign formulation: our proven 6 step approach

Campaign formulation: our proven 6 step approach

FROM actionable  insights to omnichannel STRATEGY

In “The art of war” the Chinese philosopher Sun-Tzu once wrote “Putting tactics before strategy is the noise before defeat”. This also holds true for biopharma, where the traditionally disconnected “tactics first” or the “shiny object syndrome” approach have not helped, resulting in chronically low levels of satisfaction. A robust omnichannel strategy starts from key business objectives and blends them with customer, company and brand insights, to finally arrive at a measurable AND actionable OCE strategy. Indeed, Sun Tzu is also right with this one: “Strategy without tactics is the slowest route to victory.”

Six steps is all it takes

Across Health follows a proven 6-step framework for strategy formulation, planning and measurability. In this highly interactive process we leverage several tailored, time-tested building blocks: insight & innovation workshops, customer touchpoint journey maps, measurable business cases, omnichannel transformation roadmaps, and, specifically for perilaunch situations, our Omnichannel Launch Excellence framework (O.L.E). 

Parts of the OCE strategy process can be run in self-service mode, leveraging the cloud-based Navigator365™ Planner, which translates your OCE strategy into a robust, measurable campaign plan, seamlessly integrating key Navigator365™ Core insights.

One of the key success criteria for the strategy formulation step is internal capabilities (knowledge, skills) - and mindset, for which we have developed a full suite of industry-leading offerings under the Navigator365 Learning umbrella.
 

Further reading:  Navigator365™ Planner   -   Omnichannel Launch Excellence O.L.E. -  eMedical strategy

Building strategy Optimizing execution Tracking impact Gaining insight Boosting OCE capabilities See full overview

pharma omichannel executionScala365 Learning Navigator365 Planner

Our services and products: a comprehensive customer engagement ecosystem

Innovation strategy is the second phase in our 4-step, end-to-end OCE framework.  It is tightly interwoven with Navigator365 Core and its companion tools, and boosted by our Navigator Learning capability-building offerings. We invite you to continue your discovery journey here…or contact us directly!

 

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Healthcare Innovation Tour 2020

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Across Health is evolving...

From 24 June 2024, the new name for Across Health is Precision AQ! This change is happening in-line with the rebranding being undertaken by the entire Precision Value & Health team (of which we have been a part since February 2021).

Having joined forces with over 1,200 life-science experts, advisors and creatives across 100+ diverse fields, we will continue to partner with our clients to deliver evidence-based omnichannel engagement strategies while empowering access to life-changing medicines for all.

While we transition across to our new website, click here to see how we are already focusing on HCP engagement in the digital age, fuelled by powerful insights from our Navigator365TM research.

To find out more about our wider global services and unified mission, read our publication here.

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