Improving the HCPs' online learning experience

As the number of relational physicians is declining sharply, a new type of HCP, more independent and knowledge-oriented -willing to "obtain information in their own way and at their own time"- is arising. Add to that the legal obligation for pharma companies to be financially accountable for inviting doctors to attend a conference, and you have the breeding ground for catapulting the adoption of online medical education -especially webinars- in life sciences. Because the need for knowledge remains the same. 

Beverly Smet (SVP Global Accounts) shared with Online Seminar his views on this relevant topic, some trends, and tricks to deliver exactly what HCPs wants from the online learning experience.  

You can read the full article here.

For more information on our eMedical education offerings, please visit the dedicated page or contact us.