Segmentation models to improve communication with HCPs: August’s 1000 to 1 topic
We continue to see a worrying misalignment between the types of communications that pharma is delivering and what HCPs want to receive. Pharma is driving against the traffic in its communication with physicians. However, any roadmap must begin with more comprehensive, agile and nuanced customer insights.
New segmentation models can help understand the best way to engage with HCPs. Find out more on our latest 1000 to 1 issue.