Segmentation models to improve communication with HCPs: August’s 1000 to 1 topic

News

1000 to 1 cartoon - Segmentation models

We continue to see a worrying misalignment between the types of communications that pharma is delivering and what HCPs want to receive. Pharma is driving against the traffic in its communication with physicians. However, any roadmap must begin with more comprehensive, agile and nuanced customer insights.

New segmentation models can help understand the best way to engage with HCPs. Find out more on our latest 1000 to 1 issue. 

 


Previous Next

Want to receive the Across Health newsletter?


Or follow us on  LinkedIn

+

Share this article

Use your prefered feature.


Or share this page with a friend.

+

Healthcare Innovation Tour 2020

To register your interest in joining the tour, and to comply with GDPR so we may send you future emails, please fill out the following information and complete the consent section at the bottom.

+

Submit your details

+