Measuring ROI in life sciences? Not a black & white story

Measuring ROI in life sciences? Not a black & white story


Date: 11/05/2021
Hour: 16.00u
End hour: 17.00u

Webinar 4: Measuring ROI in life sciences? Not a black & white story

Solid impact measurement is crucial: it not only influences key decision-making, but it also contributes to a change of mindset. 

Join Jan Keuppens (Global Account Director) and Christophe Brock (Head of Intelligent Execution & Impact) to discover:

  • Why strong impact measurement relies on a strong strategy and business case development
    • Impact measurement as key component of campaign and customer journey strategy
  • How your omnichannel maturity influences the type & level of KPIs
    • Realistic vs “vanity” KPIs 
  • Understand the continuum between “essential” and “state-of-the-art” KPIs
  • Explore examples of how impact measurement influences key decision-making

REGISTER now!

Reimagine customer engagement: webinar series

 


Want to receive the Across Health newsletter?


Or follow us on  LinkedIn

+

Share this article

Use your prefered feature.


Or share this page with a friend.

+

Healthcare Innovation Tour 2020

To register your interest in joining the tour, and to comply with GDPR so we may send you future emails, please fill out the following information and complete the consent section at the bottom.

+

Submit your details

+