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Measuring ROI in life sciences? Not a black & white story

Measuring ROI in life sciences? Not a black & white story


Date: 11/05/2021
Hour: 16.00u
End hour: 17.00u

The first results of the 2021 Maturometer confirm that the ROI question is more important than ever. Join Jan Keuppens (SVP Global Accounts) and Christophe Brock (Head of Intelligent Execution & Impact) to learn the value of a solid impact measurement approach: it not only influences key decision-making, but it also contributes to a change of mindset.

Download the slides

Key topics include: 

  • Why strong impact measurement relies on a strong strategy and business case development
    • Impact measurement as key component of campaign and customer journey strategy
  • How your omnichannel maturity influences the type & level of KPIs
    • Realistic vs “vanity” KPIs 
  • Understand the continuum between “essential” and “state-of-the-art” KPIs
  • Explore examples of how impact measurement influences key decision-making

Do you want to have a chat about how Across Health can help your company to reimagine customer engagement?  Let us know!

 


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Across Health is evolving...

From 24 June 2024, the new name for Across Health is Precision AQ! This change is happening in-line with the rebranding being undertaken by the entire Precision Value & Health team (of which we have been a part since February 2021).

Having joined forces with over 1,200 life-science experts, advisors and creatives across 100+ diverse fields, we will continue to partner with our clients to deliver evidence-based omnichannel engagement strategies while empowering access to life-changing medicines for all.

While we transition across to our new website, click here to see how we are already focusing on HCP engagement in the digital age, fuelled by powerful insights from our Navigator365TM research.

To find out more about our wider global services and unified mission, read our publication here.

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