Issue 9: Welcome to the multistakeholder world of pharma
Welcome to the 9th in our Navigator365™ Insights series. Designed to explore key concepts in omnichannel engagement and demonstrate practical uses of Navigator365™, these were sent as emails to help our active users harness the full power of the platform, but the valuable insights they offer are just as relevant to anyone involved in omnichannel strategy and engagement.
As you’re no doubt aware, pharma is moving towards a multistakeholder world: a world in which stakeholders beyond the prescriber are gaining importance. Overall budgets, however, have remained flat, making it challenging to reach these additional stakeholders using traditional methods.
Digital must play a key role in reaching these relatively new audiences. Shifting traditional HCP engagement towards an omnichannel approach means budget can be freed up and redirected to these new audiences. This budget shift is just getting started now, but the impact is expected to be significant and can generate a competitive advantage for early movers.
Learn how to engage your HCP audience with the right channels, right frequency and right content with actionable insights from your Navigator365™ Core licenses.
Navigator365™ Insights is just part of our commitment to ensuring our users get the most out of their data. Stay tuned for more Navigator365™ Insights and empower your journey to omnichannel excellence.
Already an active Navigator365™ user? Why not dive into your insights right now!
Interested in finding out more about how the Navigator365™ offering can deliver an unparalleled head start for your next customer engagement plan? Then please get in touch!
