Issue 1: Should digital be a larger component of your plans?
Welcome to the 1st our Navigator365™ Insights series. Designed to explore key concepts in omnichannel engagement and demonstrate practical uses of Navigator365™, these were sent as emails to help our active users harness the full power of the platform, but the valuable insights they offer are just as relevant to anyone involved in omnichannel strategy and engagement.
It's clear that customers' communication preferences have changed, which might have you questioning: "Should I be boosting the digital component of my plans?"
Since 2014, so-called 'digital native' physicians have outnumbered 'digital immigrants' (i.e. physicians who studied medicine when the internet was not yet around). These digital natives have different expectations of communication from pharma. Data from our Navigator365™research - built upon surveys with thousands of prescribers across a range of therapeutic areas each year - show an increased preference for an omnichannel or digital-only channel mix for promotional content, and even more so in the medical education setting.
So the short answer is: yes! Neglecting digital these days means you will miss out. It's that simple. And bear in mind that the competition is not sitting still - so neither should you.
These and many other insights can be found in Navigator365™ Core.
Navigator365™ Insights is just part of our commitment to ensuring our users get the most out of their data. Stay tuned for more Navigator365™ Insights and empower your journey to omnichannel excellence.
Already an active Navigator365™ user? Why not dive into your insights right now!
Interested in finding out more about how the Navigator365™ offering can deliver an unparalleled head start for your next customer engagement plan? Then please get in touch!
