Pharma’s journey to the multichannel rep: October’s 1000 to 1 topic
Just how important is face to face interaction with physicians? Can you imagine a world where this is the icing on the cake of interaction with customers – with many other parts of the relationship happening digitally? Look around, and this world is almost visible – and in pharma, this means the multichannel rep is almost here.
But is hope and desire matching to execution? Not always so much. Join us for the next instalment of our 1000 to 1 series – to see whether the reality of the multichannel rep is within reach for pharma today.