Client login From 24 June 2024, the new name for Across Health is Precision AQ!…. Read more

2018 - Across Health Multichannel Maturometer

Industry insights

The results of Across Health’s Multichannel Maturometer 2018 survey have been released.

Benefit from its insights in 3 steps…

1. Preview the highlights from the Multichannel Maturometer 2018 results here


  • Budgets are up 13.7% against 2017 – second year in a row we have seen double digit growth…
  • More and more digital teams are being put in place
  • Integrated Multichannel campaigns are being trialled 50% more than in 2016
  • But only 13% of respondents (21% of MCM staff…and only 6% of marketers) consider themselves experts in digital
  • Only 7% states they have a robust process for channel mix optimization (basically unchanged vs 2016)
  • Only 10% has a good view on HCP channel affinity (very little improvement vs 2016)
  • And budgets are not moving as quickly towards patients or payers as some may expect

2. For more details, see the deck online…

See full report

… and view the webinarRecorded Webinar Multichannel Maturometer 2018

3. …then find out how your company compares by conducting your very own in-house survey

Contact us for details

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Across Health is evolving...

From 24 June 2024, the new name for Across Health is Precision AQ! This change is happening in-line with the rebranding being undertaken by the entire Precision Value & Health team (of which we have been a part since February 2021).

Having joined forces with over 1,200 life-science experts, advisors and creatives across 100+ diverse fields, we will continue to partner with our clients to deliver evidence-based omnichannel engagement strategies while empowering access to life-changing medicines for all.

While we transition across to our new website, click here to see how we are already focusing on HCP engagement in the digital age, fuelled by powerful insights from our Navigator365TM research.

To find out more about our wider global services and unified mission, read our publication here.