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Omnichannel maturity: what’s the industry up to (Maturometer 2022)?

Omnichannel maturity: what’s the industry up to (Maturometer 2022)?

Date: 22/09/2022

Is biopharma ready for the New Normal and how far have we progressed along the path to omnichannel maturity? In the below recording of our webinar, Fonny Schenck (MD Across Health, EVP Precision Value & Health) & Sander Geysen (Senior Consultant) share the highlights of the 2022 Maturometer™ survey, giving you a unique overview of the current state of digital transformation within life science companies.

The video takes about an hour, but if you are short on time, here are a 5 key takeaways from the presentation.

Key takeaways:

  • Post-Covid, there is widespread agreement that omnichannel is more effective vs the pre-Covid approach and the omnichannel vision and board support continue to be strong
  • However, compared with 2020, the sense of urgency to change the traditional customer engagement model has decreased and digital budgets are levelling off
  • While biopharma’s satisfaction with its own digital offerings is at its highest ever level, the neutral/“on the fence” group continues to constitute the majority
  • Pharma continues to overvalue the impact of F2F channels (compared with HCP insights) while strongly underestimating several digital channels
  • In the next years, focus will be be on the customer journey, omnichannel reps and moving to customer centricity (this top 3 has been consistent since 2019)

For evidence-led insights and concrete examples, we highly recommend watching the video and/or downloading the webinar slides and responses to the most frequently asked questions on the topic.

Download the slidesDownload webinar FAQ


If you’d like more information on the other topics covered by this year’s ‘Reimagine Customer Engagement’ webinar series, including on-demand webinar recordings, click here.

Interested in learning more about what we can do for you?

If you have any questions about the topic of the webinar or are interested to find out more about how we can support you on your journey to omnichannel excellence, make sure to reach out to us here.

Further reading: Maturometer™ Related webinars

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Across Health is evolving...

From 24 June 2024, the new name for Across Health is Precision AQ! This change is happening in-line with the rebranding being undertaken by the entire Precision Value & Health team (of which we have been a part since February 2021).

Having joined forces with over 1,200 life-science experts, advisors and creatives across 100+ diverse fields, we will continue to partner with our clients to deliver evidence-based omnichannel engagement strategies while empowering access to life-changing medicines for all.

While we transition across to our new website, click here to see how we are already focusing on HCP engagement in the digital age, fuelled by powerful insights from our Navigator365TM research.

To find out more about our wider global services and unified mission, read our publication here.