This webinar was presented by Fonny Schenck (CEO, Across Health).

After 3 years of robust growth in digital marketing budgets, 2019 showed a pullback to 2017 levels.

We have a couple of hypotheses to explain this surprising finding:

• Hesitation to invest more in the absence of a clear view on ROI and strategic priorities/roadmap;
• More participants who are just getting started on their digital journey;
• A smarter use of digital dollars (“more bang for the buck”);

Across Health firmly believes that the main driver for smaller budgets is option 1. 

You can find out why in the webinar and presentation below. 

See the presentation here