Issue 8: What kind of educational content do HCPs prefer?
Welcome to the 8th in our Navigator365™ Insights series. Designed to explore key concepts in omnichannel engagement and demonstrate practical uses of Navigator365™, these were sent as emails to help our active users harness the full power of the platform, but the valuable insights they offer are just as relevant to anyone involved in omnichannel strategy and engagement.
HCPs are looking for medical information that will help them carry out their job, i.e. assessing, informing, treating and managing patients. Essentially, they seek information to educate themselves and their patients – almost on a daily basis.
When planning your eMedical content strategy, here are five essential content criteria to consider:
- Findable – make it easy for HCPs to find what they want, when they need it.
- HCPs have expectations of truly interactive content that allows them to dive deeper into topics.
- Help HCPs answer their questions at the point of care.
- Physicians want information on demand that meets their evolving learning styles.
- Digitally native doctors have different expectations of content delivery – always consider how content can be communicated to them via multiple channels.
‘Optimized content’ means creating relevant content for each target audience. The more relevant the content, the more likely it will engage, inform and inspire to the level where it will be passed on to others, leading to higher engagement and advocacy. Additionally, relevant eMedical content meets both HCP need and medical strategy.
Learn how to engage your HCP audience with the right channels, right frequency and right content with actionable insights from your Navigator365™ Core licenses.
Navigator365™ Insights is just part of our commitment to ensuring our users get the most out of their data. Stay tuned for more Navigator365™ Insights and empower your journey to omnichannel excellence.
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Interested in finding out more about how the Navigator365™ offering can deliver an unparalleled head start for your next customer engagement plan? Then please get in touch!
