2019 – Across Health Maturometer Snapshot
Industry insights
Digital at launch
We recently ran our second Maturometer Snapshot, which focused on Omnichannel Launch Excellence.
Given the time and expense required to bring a prescription drug to market, coupled with its limited exclusive lifespan and an increasing complex and competitive healthcare environment, companies must maximize every moment during the critical launch window. And digital is increasingly seen as a key contributor to success…but is this truly the case?
The Snapshot explores topics like:
- What are the key objectives of digital at launch?
- What are the key hurdles?
- What are the current & future digital launch budgets?
- How do international and local teams partner on launches?
- What are the most & least successful channels?
Are you ready to launch?
You can find out how your company or team compares against the industry by running an in-house Maturometer.
