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Tips for your 2023 omnichannel budget planning

Tips for your 2023 omnichannel budget planning

Date: 28/06/2022
Hour: 16.00u
End hour: 17.00u

Vladimir Rogiers (Senior Consultant) and Jan Keuppens (SVP Global Accounts) discovered how omnichannel thinking should be a key dimension of your 2023 business planning, as well as addressing key business questions and offering some essential tips and evidence.

Key topics included:

  • Which channels, media and content do my customers prefer? And where does my brand do well (and not so well) versus the competition?
  • How do I translate my strategic imperatives, leverage points and key segments into pragmatic customer journeys? 
  • What kind of budget should I set aside for this? What % should go to digital?
  • What kind of business impact can I expect from my omnichannel plan? And how do I prepare for execution excellence?

For evidence-led insights and concrete examples, we highly recommend watching the video and/or downloading the webinar slides and responses to the most frequently asked questions on the topic.

Download the slides Download webinar FAQ

If you’d like more information on the other topics covered by this year’s ‘Reimagine Customer Engagement’ webinar series, including on-demand webinar recordings, click here.

Interested in learning more about what we can do for you?                 

If you have any questions about the topic of the webinar or are interested to find out more about how we can support you on your journey to omnichannel excellence, make sure to reach out to us here.

Further reading: Navigator365™ product suite, Related webinars

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Across Health is evolving...

From 24 June 2024, the new name for Across Health is Precision AQ! This change is happening in-line with the rebranding being undertaken by the entire Precision Value & Health team (of which we have been a part since February 2021).

Having joined forces with over 1,200 life-science experts, advisors and creatives across 100+ diverse fields, we will continue to partner with our clients to deliver evidence-based omnichannel engagement strategies while empowering access to life-changing medicines for all.

While we transition across to our new website, click here to see how we are already focusing on HCP engagement in the digital age, fuelled by powerful insights from our Navigator365TM research.

To find out more about our wider global services and unified mission, read our publication here.