Tips for your 2023 omnichannel budget planning
End hour: 17.00u
Physicians’ preference for omnichannel engagement has been accelerated by Covid-19. Leading biopharma companies are publicly stating the old go-to-market model is dead. At the same time, digital fatigue is rampant due to a lack of personalization and internal coordination between customer-facing functions.
‘Tips for your 2023 omnichannel budget planning’
Join our experts Vladimir Rogiers (Senior Consultant) and Jan Keuppens (SVP Global Accounts) as they explore how omnichannel thinking should be a key dimension of your 2023 business planning, as well as addressing key business questions and offering some essential tips and evidence.
Key topics include:
- Which channels, media and content do my customers prefer? And where does my brand do well (and not so well) versus the competition?
- How do I translate my strategic imperatives, leverage points and key segments into pragmatic customer journeys?
- What kind of budget should I set aside for this? What % should go to digital?
- What kind of business impact can I expect from my omnichannel plan? And how do I prepare for execution excellence?
BRING A FRIEND... GET THE NEW 2022 EDITION OF OUR INDUSTRY-LEADING BOOK!
As always, please feel free to forward this invite to your colleagues!
Here's the deal: if you "Bring a friend" - i. e. you AND your referred colleague(s) sign up for the webinar - we’ll handpick 10 winners who will get a FREE COPY of our comprehensive, completely updated ‘Evidence-Based Omnichannel-The Missing Manual' (value 190€)
We very much look forward to “seeing” you on the 28th!