Tips for your 2023 omnichannel budget planning
End hour: 17.00u
Vladimir Rogiers (Senior Consultant) and Jan Keuppens (SVP Global Accounts) discovered how omnichannel thinking should be a key dimension of your 2023 business planning, as well as addressing key business questions and offering some essential tips and evidence.
Key topics included:
- Which channels, media and content do my customers prefer? And where does my brand do well (and not so well) versus the competition?
- How do I translate my strategic imperatives, leverage points and key segments into pragmatic customer journeys?
- What kind of budget should I set aside for this? What % should go to digital?
- What kind of business impact can I expect from my omnichannel plan? And how do I prepare for execution excellence?
For evidence-led insights and concrete examples, we highly recommend watching the video and/or downloading the webinar slides and responses to the most frequently asked questions on the topic.
Download the slides Download webinar FAQ
If you’d like more information on the other topics covered by this year’s ‘Reimagine Customer Engagement’ webinar series, including on-demand webinar recordings, click here
Interested in learning more about what we can do for you?
If you have any questions about the topic of the webinar or are interested to find out more about how we can support you on your journey to omnichannel excellence, make sure to reach out to us here.
Further reading: Navigator365™ product suite, Related webinars