Navigator 3.0: taking channel insights to the next level

Date: 25/10/2017
Hour: 17.00u

This webinar was presented by Ruud Kooi (Managing Partner, Across Health) and Philip Baciaz (VP Customer Insights).

Knowing the “right channel” (combination) is just one (key) part of a customer-centric omnichannel strategy. Including other critical dimensions - notably “right content”, “right context”, and “right frequency” – has never been easy. And mapping these onto who the right customer is, and how to benchmark your competition in markets, is a challenge that is only growing.

The Across Health Navigator 3.0 delivers easily navigable insights into all of these components – as well as giving a thorough survey of the third party media which physicians in different specialties and markets use. This final component allows a solid basis for evaluating websites, newsletters, apps, congresses, and online communities.

In this webinar, we will talk about:

  • What are the key metrics for customer engagement: right channel, right context, and right frequency
  • What channel insights can do for omnichannel campaigns in terms of right content
  • How to benchmark your competitors in different TAs and territories
  • Evaluating the reach and impact of different third party media

If you want to learn more on this important topic, please watch the recorded version available below.

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