From big data to right data: impact measurement & dashboarding
This webinar was presented by Fonny Schenck (CEO, Across Health) and Annelien Van Boxlaer (Senior Consultant, Across Health).
- Why is ROI so important in cross-channel? And (why) is it difficult to measure?
- What are pivotal KPIs & impact measurement frameworks?
- The Across Health approach
- Continuous monitoring through state-of-the art dashboarding (case study)
If you want to learn more on dashboarding & ROI, please watch the recorded version available below.