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2023 Global Trends Report


The State of Omnichannel Customer Engagement in Biopharma

Welcome to the latest Across Health Global Trends report, a free annual publication in which we share some of the year's most interesting insights and trends pulled from our industry-leading Navigator365™ and Maturometer™ research. Simply tap the button below and complete a short form in order to access this unique snapshot of what biopharma and its HCP specialist audiences have been thinking and doing in the omnichannel space in 2023. 

Get unmissable insights on a range of topics, including:

  • HCP engagement and preferences
  • Omnichannel launch trends
  • Benchmarking analyses: which companies are leading?
  • Industry performance and digital maturity 
  • Latest metrics on the most popular channels (online and offline)

To give you an idea of what the trends report offers, we are pleased to provide you with two highlights below. 

Want to dive into the full report immediately? Click below to easily download the full report… 

                                                                                            Download Report



Taking EU5 specialists as an example, after a strong pandemic-related increase, the rise in satisfaction levels among specialists has levelled off, leaving the remaining HCPs either dissatisfied with or, at best, neutral about biopharma’s digital efforts. Combined with the fact that the proportion of HCPs describing themselves as ”very satisfied” remains very small, this shows there is still significant room for improvement – and this despite much larger digital budgets in 2023.

Interested to know if the trend is similar for other regions? 

Download Report



Higher-scoring respondents – both passives and promoters – tend to attribute their NPS rating to Cx-related factors rather than brand attributes. Since promoters tend to prescribe significantly more than passives, the difference between an “OK” and a “great” experience – one that might bump a passive score up to a promoter score – has the potential to have a large effect and therefore represents a significant opportunity.   

Interested to know how higher NPS can impact business outcomes? 

Download Report

Across Health 2023 Global Trends Report

Discover our in-depth insights on the state of omnichannel customer engagement in biopharma! 


Simply complete this short form to download your free 2023 Global Trends Report!


Since research began in 2013, the Across Health Navigator365™ has surveyed more than 65,000 physicians in over 25 therapeutic areas worldwide on their omnichannel preferences and behaviour. 

Navigator365™ Cx Benchmark allows you to compare your brand to key competitors at the channel and functional (marketing, sales, medical, patient) level. 
Navigator365™ Core collates our research into 50 million+ datapoints accessible via the self-service, cloud-based platform through highly interactive tools and reports.  

Get connected

Should you have any questions or should you wish to receive more details about what we can do for you, please do not hesite to get in contact


Meet the experts

Ruud Kooi

+31 648 10 20 30

Ana Rodrigues

+34 638 19 12 37

Anne-Sophie Goossens

+32 494 90 77 34

Ben Harbour

+44 7480 373 735

Beverly Smet

+32 478 64 28 46

Juanjo Horas


Luisa Schirm

+49 152 0913 4498

Martin Hoffmann


Patrick Vidal

+33 676 08 11 26

Pauline Scholler

+32 472 36 66 13

Sebastien Serena

+33 680 441 983

Silvia Pellegrini

+39 333 2256 224

Vanessa Huichard

+33 6 79 70 62 53

Further reading: 
Make sure to register for our upcoming webinar ‘Key HCP and industry omnichannel engagement trends in life sciences (2023–2024)’ to hear some of the highlights of our Global Trends Report presented by our omnichannel experts 
Learn more about Navigator365™ Cx Benchmark
Learn more about Navigator365™ Core
Learn more about our Omnichannel Launch Excellence framework 
Find more resources on omnichannel excellence 

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Across Health is evolving...

From 24 June 2024, the new name for Across Health is Precision AQ! This change is happening in-line with the rebranding being undertaken by the entire Precision Value & Health team (of which we have been a part since February 2021).

Having joined forces with over 1,200 life-science experts, advisors and creatives across 100+ diverse fields, we will continue to partner with our clients to deliver evidence-based omnichannel engagement strategies while empowering access to life-changing medicines for all.

While we transition across to our new website, click here to see how we are already focusing on HCP engagement in the digital age, fuelled by powerful insights from our Navigator365TM research.

To find out more about our wider global services and unified mission, read our publication here.