The Multichannel Maturometer is back for its 12th edition!
In other industries, which often were already ahead of biopharma, COVID-19 further increased the speed of change. Indeed, as Satya Nadella, the CEO of Microsoft, said in April 2020: “We saw 2 years of digital transformation in 2 months”. Is biopharma accelerating at the same pace? Or does it think everything will go back to the old normal?
The Across Health Multichannel Maturometer, the most widely referenced research on the state of digital transformation in biopharma, now in its 12th edition already, will give you a unique view on what’s hot & what’s not in these disruptive times.
The 2020 Maturometer format is oriented on Gleicher’s formula for change, which states you need 4 key drivers for successful change (burning platform/strategy/capabilities/early tangible initiatives). If one of them is missing, the result of any change/transformation effort will be suboptimal.
Will biopharma cover all bases, or just some of these – and if so, which ones? How ambitious are they?
We are pleased to inform you that the 12th edition closed with almost 250 life science respondents and the findings will be shared in a 45-minute webinar on August 4. You can sign up here: