A quote, often attributed to Abraham Lincoln, goes something like this:
“If I only had an hour to chop down a tree, I would spend the first 45 minutes sharpening my axe.” A similar strategy-first approach should certainly be applied to the ever more complex art and science of launching a biopharma product.
Only one chance to get it right
For pharma marketers, many of whom have never launched a product before, the product landscape looks increasingly crowded – and unforgiving. And while the pandemic has turbocharged physicians’ and other key stakeholders’ channel & content preferences and Cx expectations, only 39% of European biopharma leaders say they leverage fresh customer insights when planning their go-to-market launch blueprint (Maturometer™ 2022).
Building on our deep omnichannel and launch expertise, we have created a robust framework that enables you to design and execute an evidence-based omnichannel customer engagement launch strategy: Omnichannel Launch Excellence 2.0!
To help you achieve this optimal omnichannel launch trajectory, our framework addresses up to four key success factors, each with highly actionable and specific outputs:
- Start early (Medical)
- Decrease time to critical frequency by leveraging omnichannel (Commercial)
- Co-create global omnichannel blueprint to maximize local adoption and impact
- Track for success