Client login From 24 June 2024, the new name for Across Health is Precision AQ!…. Read more

Lies Desmet


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Key areas of Expertise 

  • Customer value management
  • Customer-centric analytics
  • Project Management
  • Salesforce effectiveness
  • Data analysis
  • Segmentation & Targeting

Nationality: Belgian  
Languages: NL, FR, EN

Lies joined Across Health in November 2013 as a Consultant. She has over 5 years experience supporting pharmaceutical companies in sales & marketing related domains.

Before joining the Across Health team, Lies worked as a Project Manager with Copaco. Within this function, she contributed to projects within various domains such as product development, product launch & related marketing activities (newsletters, tablet detailing…), the introduction of corporate, product and e-commerce websites.

Prior to this chapter in her career, Lies worked as a Sales & Marketing Consultant for 6 years, first at IM Associates (2006-2010) and later at 4C Consulting (2011). As a Sales & Marketing Consultant in the healthcare industry, Lies has been involved in a number of different projects, ranging from customer analytics, Customer Value Management projects containing segmentation & targeting to sales force optimization projects and performance measurement, reporting & dashboards.

Intrigued by the world of life sciences and with the wealth of experience she has through her consultancy background in medical devices and consumer health, she will most definitely prove to be a valuable asset for any digital, marketing program.

Lies holds a Master in Commercial Engineering from the Catholic University of Leuven. In her free time, Lies enjoys travelling and having a nice dinner with family & friends. She is also highly passionate about interior design. When not at work, you’ll most likely find Lies in an interior shop or at an interior fair.

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Across Health is evolving...

From 24 June 2024, the new name for Across Health is Precision AQ! This change is happening in-line with the rebranding being undertaken by the entire Precision Value & Health team (of which we have been a part since February 2021).

Having joined forces with over 1,200 life-science experts, advisors and creatives across 100+ diverse fields, we will continue to partner with our clients to deliver evidence-based omnichannel engagement strategies while empowering access to life-changing medicines for all.

While we transition across to our new website, click here to see how we are already focusing on HCP engagement in the digital age, fuelled by powerful insights from our Navigator365TM research.

To find out more about our wider global services and unified mission, read our publication here.