Client login From 24 June 2024, the new name for Across Health is Precision AQ!…. Read more

John Freeman

Senior Strategy Consultant

Send a message

Key areas of Expertise

  • Digital Strategy 
  • Customer journey and experience design
  • Digital adoption and organisational change
  • Digital coaching

Nationality: British 
Languages: EN

John has 20+ years of digital strategy and transformation leadership experience across a number of industries including consumer digital marketing for RCA Advertising, Sony and AutoDesk. Between 2009 and 2015 John led the customer experience digital transformation program at SSE Energy Retail a large UK domestic energy provider. While at SSE he developed and led the first digital programmes that established a new digital-first customer acquisition, customer support and social media engagement team; they enabled over 1 million customers manage their energy needs online. In 2013 SSE digital service won the annual award for best online services from two leading consumer groups, an award that it continued to win until 2016.

Over the past 5 years, John has provided digital consulting services in customer experience design, digital transformation and organisational development for ViiV Healthcare, The UK Government's “making tax digital” programme, and for the last three years leading the international digital programme at Vertex Pharmaceuticals. 

John is a graduate of Staffordshire University School of Design and has a Postgraduate diploma in HCI design. He was an early pioneer of Digital Business as a lead research associate on one of the first EU funded Digital Futures programmes back in 1997.

Want to receive the Across Health newsletter?

Or follow us on  LinkedIn


Share this article

Use your preferred feature.

Or share this page with a colleague.


Healthcare Innovation Tour 2020

To register your interest in joining the tour, and to comply with GDPR so we may send you future emails, please fill out the following information and complete the consent section at the bottom.



Book an exploratory call

Submit your details via this short form and you will be invited by one of our experts for a free 30-minute call to explore how Navigator365TM can provide an answer to your ambitions, needs and challenges.


Across Health is evolving...

From 24 June 2024, the new name for Across Health is Precision AQ! This change is happening in-line with the rebranding being undertaken by the entire Precision Value & Health team (of which we have been a part since February 2021).

Having joined forces with over 1,200 life-science experts, advisors and creatives across 100+ diverse fields, we will continue to partner with our clients to deliver evidence-based omnichannel engagement strategies while empowering access to life-changing medicines for all.

While we transition across to our new website, click here to see how we are already focusing on HCP engagement in the digital age, fuelled by powerful insights from our Navigator365TM research.

To find out more about our wider global services and unified mission, read our publication here.