Multichannel Maturometer 2017 results: Key global trends
This webinar was presented by Fonny Schenck (CEO Across Health) and Dirk Szynka (MD Germany).
The results of the 2017 Multichannel Maturometer - the ninth version of this industry-renowned survey - illuminate some of the big changes sweeping through the Pharma industry, as well as highlighting some trends which are still lagging.
Questions which are answered include:
- Is senior leadership still on the fence for digital?
- Marketing budgets – how are they changing?
- How satisfactory are those in the industry finding digital offerings?
See the presentation
If you want to learn more on this important topic, please watch the recorded version available below.