Multichannel Maturometer 2017 results: Key global trends
Date: 20/07/2017 Hour: 17.00u
This webinar was presented by Fonny Schenck (CEO Across Health) and Dirk Szynka (MD Germany).
The results of the 2017 Multichannel Maturometer - the ninth version of this industry-renowned survey - illuminate some of the big changes sweeping through the Pharma industry, as well as highlighting some trends which are still lagging.
Questions which are answered include:
Is senior leadership still on the fence for digital?
Marketing budgets – how are they changing?
How satisfactory are those in the industry finding digital offerings?