Impact measurement; from counting numbers to actionable insights


Date: 31/05/2016
Hour: 17.00u

This webinar was presented by Jan Keuppens (VP Integrated Execution, Across Health) and Christophe Brock (Senior Consultant, Across Health).

The key topics discussed during the webinar include: 

  • The AH impact measurement approach; Exposure, engagement, conversion and effectiveness
  • Defining KPIs relevant to your brand strategy & objectives
  • Best case - Worst case
  • Creating a dashboard

See the presentation

If you want to learn more on this important topic, please watch the recorded version available below. 


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