Impact measurement; from counting numbers to actionable insights


Date: 31/05/2016
Hour: 17.00u

This webinar was presented by Jan Keuppens (VP Integrated Execution, Across Health) and Christophe Brock (Senior Consultant, Across Health).

The key topics discussed during the webinar include: 

  • The AH impact measurement approach; Exposure, engagement, conversion and effectiveness
  • Defining KPIs relevant to your brand strategy & objectives
  • Best case - Worst case
  • Creating a dashboar

If you want to learn more on this important topic, please watch the recorded version available below. 






Want to receive the Across Health newsletter?

 

Or follow us on  LinkedIn

+

Share this article

Use your prefered feature.


Or share this page with a friend.

+

Get your free multichannel budget planning toolbox now!

Please share your details below so we can send you the download link.

 
+