Cross-channel Navigator 2.0 for GPs: fresh & actionable customer insights for mix optimization
This webinar was presented by Philip Baciaz (VP Customer Insights, Across Health) and Ruud Kooi (VP International Business Development, Across Health).
- Reach-Impact-Cost analysis for key online and offline channels (owned-paid-earned)
- "Desired Frequency" analysis for key channels
- Company appreciation scores by key therapy area (diabetes, pain, women’s health, vaccines)
- Company appreciation scores for digital vs fieldforce vs medical vs patient support
- Evolution over time of key parameters
- New, flexible web-based reporting format
- Making the data actionable
If you want to learn more on this important topic, please watch the recorded version available below.