“Beyond the plethora of digital tactics – build a coherent cross-channel strategy that guarantees results”
Lack of digital strategy is seen as a key obstacle for success in digital programmes – in fact, it is the second most important hurdle worldwide (AH Digital Barometer 2012). Indeed, more and more tactics are being launched in line with increased multi-channel aspirations... some deliver good results, others/most don't. The big question is: how can I ensure that my cross-channel project is aligned with my business strategy & will “move the needle”?
Over the past few years, Across Health has honed a robust framework that deals exactly with this issue. If you want to learn more on how to build a coherent cross-channel strategy, please watch the recorded version available below.