Client login From 24 June 2024, the new name for Across Health is Precision AQ!…. Read more

Beverly Smet

SVP Global Accounts

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Key areas of Expertise

  • Multichannel strategy
  • Patient centricity strategy
  • Remote selling strategies (eREP / eMSL)
  • eMedical strategy
  • Closed loop marketing (CLM)
  • New business models/ Healthcare disruption
  • Multichannel impact measurement
  • Mulitchannel training
  • Nationality: Belgian 

Languages: NL, FR, EN

Beverly Smet (°1978) is the SVP Global Accounts at Across Health. He holds a university degree in Applied Economics and an MBA in Marketing Management.

Beverly started his career at Nutricia (Danone group) where he was a marketing manager for 5 years in infant nutrition, gaining both FMCG and Pharma experience. During that time he also developed a world-class CRM loyalty program targeted at expecting and young parents.

In 2006, Beverly joined Across Health. In his current role, Beverly is responsible for the international business development of different top 10 pharma companies, next to providing strategic advice in digital/multichannel marketing and medical education.

Prior to his current role, Beverly was Vice President Europe South and Managing Director for Across Health Belgium. Since his start at Across Health, Beverly has been involved in many different digital/multichannel projects for leading pharmaceutical companies such as Johnson & Johnson, GSK, UCB, Pfizer, Lilly, Actelion, Daiichi Sankyo, ...

Complementary to his activities at Across Health, Beverly also (co)hosts two courses (one on digital strategy and one on patient centricity) at C.E.L for Pharma, a European independent training institute for pharma executives. He has also been a speaker at international events such as EyeforPharma and NextLevel Pharma.

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Across Health is evolving...

From 24 June 2024, the new name for Across Health is Precision AQ! This change is happening in-line with the rebranding being undertaken by the entire Precision Value & Health team (of which we have been a part since February 2021).

Having joined forces with over 1,200 life-science experts, advisors and creatives across 100+ diverse fields, we will continue to partner with our clients to deliver evidence-based omnichannel engagement strategies while empowering access to life-changing medicines for all.

While we transition across to our new website, click here to see how we are already focusing on HCP engagement in the digital age, fuelled by powerful insights from our Navigator365TM research.

To find out more about our wider global services and unified mission, read our publication here.