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Pieter Vanderbeeken

VP Global Accounts APAC

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Key areas of Expertise 

  • Digital Transformation
  • Strategic Marketing
  • Digital Marketing Strategy
  • Omnichannel Customer Engagement

Nationality: Belgian
Languages: NL, EN, FR

Pieter joined Across as a Senior Consultant at the end of October 2020 and leads our APAC operations out of Singapore. He brings more than a decade of experience in various commercial roles in both small and large international organizations in industries like finance, fintech, marketing and innovation consulting, aviation and software. 

He has lived in and led teams across several continents and acquired solid expertise on the intersection between strategy, sales, (digital) marketing, leadership, and innovation. Pieter is an eager learner with an entrepreneurial mindset and a genuine love for business, who likes to explore how topics like technology and innovation can improve commercial organizations. He is a digital native and combines strategic thinking with a hands-on mentality. 

Some of his career highlights include the development of an innovative airline loyalty program for the Lufthansa Group, the rebranding and international launch of an online equity crowdfunding platform, and the design and moderation of more than 10 agile inspiration programs around the world for Roche.

He holds a Master degree in Law from KUL and an International MBA in General Management from Vlerick Business School. 

He is the proud and engaged father of two sons, with whom he and his wife love to explore the beauty of the world. Pieter’s guilty pleasures range from all things fine dining to design furniture and a solid interest in the wonders of mechanical watches.

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