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Key areas of Expertise
- Customer engagement
- Omnichannel marketing
- Project management
Languages: DU, EN, Basic FR and IT
Joyce has an educational background in Pharmacy and Business. She obtained a master’s degree in industrial pharmacy at KULeuven (Leuven, Belgium), where a lot of emphasis is put on the research and development process of a drug. She has spent a semester in Milan, Italy during a student exchange program. A second master’s in general management at Vlerick Business School (Ghent, Belgium) allowed Joyce to gain insights in strategic decision making and project management.
Joyce’s interest in digitization and customer engagement in the healthcare was confirmed during internships for two large pharmaceutical companies, Bayer and MSD. She developed innovative strategies for patient recruitment in clinical trials and for patient engagement. She learned a lot about omnichannel marketing, together with its legal restrictions and pharmacovigilance requirements for pharmaceutical companies.
At Across Health, Joyce aspires to become an omnichannel marketing Guru, helping the pharmaceutical sector to grow digital.