Boris Chu

Head of Intelligent Execution

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Key areas of Expertise 

  • Multichannel marketing
  • Process design and improvement
  • Project management
  • Virtual focus groups
  • Pharmaceutical marketing
  • Brand strategy
  • Interactive detailing (iPad & tablet)

Nationality: American / Belgian
Languages: EN

Boris joined Across Health in October 2012 as a Senior Consultant.
Boris is American/Belgian and considers himself a citizen of the world.  He obtained his Bachelor of Science in Biology and his MBA from Georgia State University in the US and obtained a Master of Science from the University of Edinburgh in Scotland. 


Boris has considerable international experience in the pharmaceutical industry.  He worked at Sanofi-Aventis, first as Business Process Auditor in Frankfurt, Germany and then as Global Marketing Project Manager in Paris, France, during which he led projects including a multi-country project analysing the company’s digital position and a project to develop the interface and process design for a franchise’s branded intranet.  He subsequently joined AstraZeneca in Brussels, Belgium in the alliance regional marketing team for Diabetes, which included roll-out of interactive detailing campaigns on iPad and tablet PC and development of an e-learning platform for a portfolio of launched and pre-launch brands.  With Across Health, Boris has executed innovative projects in for example large-scale multi-channel marketing programmes, multi-channel planning simulators, digital patient support programs, virtual focus groups, and impact measurement.


Boris is inspired by the possibilities of “the new normal” and is committed to providing value-added digital solutions for clients.


In his spare time, he loves travelling and spending time with friends and family.

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