Publications


News
24/06/2021

Embrace the new MATRIX: unlock 4 evidence-based FREE resources to omnichannel success!

Our brand-new omnichannel engagement matrix is live! Deep dive to discover more about how can this custom-designed toolkit help you develop an agile go-to-market strategy for the NeverNormal!



News
09/05/2021

The Maturometer is back to offer a unique view into omnichannel excellence key trends

The Across Health Maturometer, the most widely referenced research on the state of digital maturity in the life sciences, now in its 13th edition already, will give you a unique view into key trends in the space of digital transformation and omnichannel excellence. Watch our recorded webinar to discover the findings!



Newsletter
07/05/2021

Discover our resources to personalize customer experience in a post-C19 world

Developing an agile go-to-market strategy for the Never Normal ranks (very) high on most executive agendas. What will be needed to be successful and lead in the new space? Read the latest Come Across Newsletter to learn more about our resources to help you reimagine customer engagement! 



Industry insights
26/04/2021

VEEVA/ACROSS whitepaper - The Power of Sales and Marketing Collaboration for Omnichannel Engagement

Produced by Across Health and Veeva, this whitepaper will give you a better understanding of how pharma can empower sales and marketing to share a common 360° customer view to deliver great customer experiences. 



Industry insights
20/04/2021

Optimize virtual congresses for the post-COVID era

Ben Harbour (Senior Consultant, Across Health) shared with PME magazine some of his views to optimise virtual congresses post-COVID. Don’t miss the interview!



News
24/03/2021

Precision Value & Health acquires Across Health

Precision Value & Health acquires global omnichannel engagement leader, Across Health. EU-based team brings a unique omnichannel optimization platform and digital transformation capabilities to leading life-sciences companies. 



Industry insights
04/02/2021

Wisdom of the crowds predictions on HCP interest in digital

The key 2021 EU5 HCP customer engagement results are out. Curious to find out what your 100+ peers were thinking? HCP interest & satisfaction in digital pharma offerings is increasing and the share of digital in marketing budgets is predicted to go up too…

 



News
27/01/2021

Improving the HCPs' online learning experience

Beverly Smet (SVP Global Accounts) shared with Online Seminar his views on the positive impact of webinars in the pharmaceutical industry. Don't miss the interview!



News
15/12/2020

2020, it’s (almost) a wrap

We are nearing the end of 2020. At Across Health, we look back at a year where our partnerships with customers grew more in-depth and more and more rooted in evidence & experience. Full of disruptions and unexpected turns, this year also gave us the opportunity to stress test our offerings, which have proven a perfect fit to navigate the omnichannel customer engagement maze.  



News
13/11/2020

Ready to reimagine the future of HCP engagement?

Watch our webinar "C19: Respond, recover & reimagine the future of HCP engagement" and discover how the insights from our Navigator365™ platform can be used for evidence-based omnichannel HCP journey planning, orchestration, measurement - and ongoing optimization.



News
27/10/2020

Digital acceleration in biopharma – Achieving a sustainable competitive advantage

Watch our first iD.cast on the future of evidence-based customer engagement in biopharma and discover how your company can turn the COVID-19 wake-up call into an opportunity to become stronger.



Industry insights
18/08/2020

Digital transformation in Life Sciences - What's the status?

The results of the 12th Multichannel Maturometer survey – covering 250 life science respondents - are out! Discover how COVID-19 has quickly heightened the importance of digital transformation and change intent in the biopharma industry. 



News
29/07/2020

Don't miss the webinar on the 2020 Maturometer results!

View our recorded webinar on the state of digital transformation in biopharma. Find out how COVID-19 has played a role in this process and get a view of “what’s hot & what’s not” in the pharma industry in these disruptive times! SIGN UP now



Newsletters
30/06/2020

Prepare a brilliant evidence-based plan to shine in 2021 using our Navigator365™

Are you struggling to get your 2021 plan ready? Use the fresh data from our Navigator365™ platform as the backbone of your evidence-based omnichannel plan. Now you have the chance to request your own personal demo or test drive the platform yourself. Discover more in our latest "Come Across" newsletter!



Industry insights
12/06/2020

Defining digital KPIs in a post-COVID world

Christophe Brock (Head of Impact, Across Health) shared with PME magazine some of his tricks and tactics when setting the right KPIs to evaluate the success of omnichannel campaigns in the pharma industry. Don’t miss the interview!
 



News
02/06/2020

2K+ better-skilled people thanks to the eCademy platform open access

When COVID-19 lockdown started in March, we decided to offer our 15 Omnichannel Customer Engagement elearning modules for Life Sciences for free. Since then, 3,500 users have registered to our Excellerator platform to complete nearly 20,000 courses



Newsletters
30/04/2020

Reimagine customer engagement in a post-COVID world

Next to solving the myriad of acute business priorities, you're probably already thinking about what’s next in the post-COVID era. At Across Health, we are not only helping some clients alleviate their acute omnichannel customer engagement needs but also helping them co-create “the future of the fieldforce/MSL/congresses/marketing”. Discover what we are up to in our latest "Come Across" newsletter!



Industry insights
27/03/2020

Discover the impact of COVID-19 in our industry and what do doctors want from pharma

Do you want to know what's the impact of COVID-19 in the pharmaceutical industry and what do doctors want? Check out the results of our latest Snapshot survey and Navigator365™ Spotcheck reports.



News
08/11/2019

Combining hard technology with human skills

“With the clinical market now dominated by digital native HCPs – and with access to traditional customers reducing – it’s clear that the effective and co-ordinated use of personal and non-personal (digital) channels is key to commercial success. So how is pharma getting on? 

PMLive delves into the key to omnichannel engagement in pharma, leveraging key Maturometer data.



Industry insights
05/11/2019

2019 – Across Health Maturometer Snapshot

Digital is increasingly seen as a key contributor to the success of a product launch…but is this truly the case? Discover it yourself in our Maturometer Snapshot report.



Industry insights
30/07/2019

2019 – Across Health Multichannel Maturometer

After 3 years of robust growth in digital marketing budgets, 2019 showed a pullback to 2017 levels.

We have a couple of hypotheses to explain this surprising finding.



News
21/02/2019

Three Billboards on the Road to Multichannel

“The gap between digital supply and demand – the ‘Digital Divide’ – is greater in medical education, where HCPs’ appetite for digital engagement is not being satisfied".

PMLiVE had a good listen to what Across has to say about the Multichannel way.



News
13/11/2018

Digital transformation in pharma companies: November’s 1000 to 1 topic

What is necessary for pharma’s digital transformation to accelerate? And where can pharma find the key enablers for it? See the next 1000-to-1 to find out more.



News
02/10/2018

Pharma’s journey to the multichannel rep: October’s 1000 to 1 topic

The role of the rep is under the microscope. It’s clear that the traditional field force is no longer enough, and is evolving to adapt. Pharma is now moving towards a new engagement model based on a wide range of digital channels to create a seamless customer experience. Our latest blog dives into how the landscape of the multichannel rep stands today.



Industry insights
28/09/2018

VEEVA/ACROSS whitepaper - Intelligent HCP Engagement in Europe

Pharma's digital journey has turned the corner towards robust capability and real outcomes - budgets are growing, teams are expanding and platform investments are paying dividends. Read this whitepaper produced by Across Health and Veeva to understand how your customer engagement planning can be improved. 

 



News
07/08/2018

Segmentation models to improve communication with HCPs: August’s 1000 to 1 topic

New segmentation models can help understand the best way to engage with HCPs.

Check out August’s 1000 to 1 cartoon



Industry insights
03/08/2018

2018 - Across Health Multichannel Maturometer

The results of Across Health’s Multichannel Maturometer 2018 survey have been released. 
Benefit from its insights in 3 steps…



News
30/05/2018

The real use of the multichannel rep: May’s 1000 to 1 topic

The promise of digital engagement with stakeholders is alluring – but many worry that removing the personal contact provided by reps could undermine relationship building. One of the leading solutions to this dilemma is to turn traditional reps into multichannel orchestrators

Check out this month's 1000 to 1 cartoon.



News
29/03/2018

A 1000 to 1: Across Health’s view on the topics of the day

Pharma is generating ever more content, ranging from descriptions about products to patient stories, to webinars, to emails…. But all this is irrelevant if the right physicians don’t see it at the right time. The gap between what HCPs want and what HCPs get – the digital divide – is only growing. 

Check out our new offering, Across Health's 1000 to 1, starting with this cartoon.



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