The Maturometer is back to offer a unique view into omnichannel excellence key trends

The Across Health Maturometer, the most widely referenced research on the state of digital maturity in the life sciences, now in its 13th edition already, will give you a unique view into key trends in the space of digital transformation and omnichannel excellence. You have until April 30th to fill in the survey!


Precision Value & Health acquires Across Health

Precision Value & Health acquires global omnichannel engagement leader, Across Health. EU-based team brings a unique omnichannel optimization platform and digital transformation capabilities to leading life-sciences companies. 


Improving the HCPs' online learning experience

Beverly Smet (SVP Global Accounts) shared with Online Seminar his views on the positive impact of webinars in the pharmaceutical industry. Don't miss the interview!


2020, it’s (almost) a wrap

We are nearing the end of 2020. At Across Health, we look back at a year where our partnerships with customers grew more in-depth and more and more rooted in evidence & experience. Full of disruptions and unexpected turns, this year also gave us the opportunity to stress test our offerings, which have proven a perfect fit to navigate the omnichannel customer engagement maze.  


Ready to reimagine the future of HCP engagement?

Watch our webinar "C19: Respond, recover & reimagine the future of HCP engagement" and discover how the insights from our Navigator365™ platform can be used for evidence-based omnichannel HCP journey planning, orchestration, measurement - and ongoing optimization.


Digital acceleration in biopharma – Achieving a sustainable competitive advantage

Watch our first iD.cast on the future of evidence-based customer engagement in biopharma and discover how your company can turn the COVID-19 wake-up call into an opportunity to become stronger.


Attend our upcoming webcast on digital acceleration in biopharma!

Join Fonny Schenck and special guest Peter Hinssen in our first iD.cast, a 90-minute inspirational webcast on digital transformation and the future of customer engagement in biopharma.


Digital transformation in Life Sciences - What's the status?

The results of the 12th Multichannel Maturometer survey – covering 250 life science respondents - are in! Discover how COVID-19 has quickly heightened the importance of digital transformation and change intent in the biopharma industry. 


Don't miss the webinar on the 2020 Maturometer results!

View our recorded webinar on the state of digital transformation in biopharma. Find out how COVID-19 has played a role in this process and get a view of “what’s hot & what’s not” in the pharma industry in these disruptive times! SIGN UP now

Newsletter: Come Across

Prepare a brilliant evidence-based plan to shine in 2021 using our Navigator365™

Are you struggling to get your 2021 plan ready? Use the fresh data from our Navigator365™ platform as the backbone of your evidence-based omnichannel plan. Now you have the chance to request your own personal demo or test drive the platform yourself. Discover more in our latest "Come Across" newsletter!


Defining digital KPIs in a post-COVID world

Christophe Brock (Head of Impact, Across Health) shared with PME magazine some of his tricks and tactics when setting the right KPIs to evaluate the success of omnichannel campaigns in the pharma industry. Don’t miss the interview!


2K+ better-skilled people thanks to the eCademy platform open access

When COVID-19 lockdown started in March, we decided to offer our 15 Omnichannel Customer Engagement elearning modules for Life Sciences for free. Since then, 3,500 users have registered to our Excellerator platform to complete nearly 20,000 courses


The Multichannel Maturometer is back for its 12th edition!

The Across Health Multichannel Maturometer, the most widely referenced research on the state of digital transformation in biopharma, now in its 12th edition already, will give you a unique view on what’s hot & what’s not in these disruptive times. The survey closed with almost 250 life science respondents and the results will be published soon! 

Newsletter: Come Across

Reimagine customer engagement in a post-COVID world

Next to solving the myriad of acute business priorities, you're probably already thinking about what’s next in the post-COVID era. At Across Health, we are not only helping some clients alleviate their acute omnichannel customer engagement needs but also helping them co-create “the future of the fieldforce/MSL/congresses/marketing”. Discover what we are up to in our latest "Come Across" newsletter!


Discover the impact of COVID-19 in our industry and what do doctors want from pharma

Do you want to know what's the impact of COVID-19 in the pharmaceutical industry and what do doctors want? Check out the results of our latest Snapshot survey and Navigator365™ Spotcheck reports.


Combining hard technology with human skills

“With the clinical market now dominated by digital native HCPs – and with access to traditional customers reducing – it’s clear that the effective and co-ordinated use of personal and non-personal (digital) channels is key to commercial success. So how is pharma getting on? 

PMLive delves into the key to omnichannel engagement in pharma, leveraging key Maturometer data.


2019 – Across Health Maturometer Snapshot

Digital is increasingly seen as a key contributor to the success of a product launch…but is this truly the case? Discover it yourself in our Maturometer Snapshot report.


2019 – Across Health Multichannel Maturometer

After 3 years of robust growth in digital marketing budgets, 2019 showed a pullback to 2017 levels.

We have a couple of hypotheses to explain this surprising finding.


Three Billboards on the Road to Multichannel

“The gap between digital supply and demand – the ‘Digital Divide’ – is greater in medical education, where HCPs’ appetite for digital engagement is not being satisfied".

PMLiVE had a good listen to what Across has to say about the Multichannel way.


Digital transformation in pharma companies: November’s 1000 to 1 topic

What is necessary for pharma’s digital transformation to accelerate? And where can pharma find the key enablers for it? See the next 1000-to-1 to find out more.


Pharma’s journey to the multichannel rep: October’s 1000 to 1 topic

The role of the rep is under the microscope. It’s clear that the traditional field force is no longer enough, and is evolving to adapt. Pharma is now moving towards a new engagement model based on a wide range of digital channels to create a seamless customer experience. Our latest blog dives into how the landscape of the multichannel rep stands today.


VEEVA/ACROSS white paper - Intelligent HCP Engagement in Europe

Pharma's digital journey has turned the corner towards robust capability and real outcomes - budgets are growing, teams are expanding and platform investments are paying dividends.



Segmentation models to improve communication with HCPs: August’s 1000 to 1 topic

New segmentation models can help understand the best way to engage with HCPs.

Check out August’s 1000 to 1 cartoon


2018 - Across Health Multichannel Maturometer

The results of Across Health’s Multichannel Maturometer 2018 survey have been released. 
Benefit from its insights in 3 steps…


The real use of the multichannel rep: May’s 1000 to 1 topic

The promise of digital engagement with stakeholders is alluring – but many worry that removing the personal contact provided by reps could undermine relationship building. One of the leading solutions to this dilemma is to turn traditional reps into multichannel orchestrators

Check out this month's 1000 to 1 cartoon.


Tenth year of Multichannel Maturometer closes with 250 responses!

It is now 10 years since we first began evaluating the digital maturity of life sciences – and as an industry, we have come a long way…and the future appears to be even brighter!
We closed the survey with a very robust sample of 250 top leaders in the life sciences industry – and we already see some interesting results….

Check back here in mid-June to see the results of the leading digital maturity barometers for pharma!


A 1000 to 1: Across Health’s view on the topics of the day

Pharma is generating ever more content, ranging from descriptions about products to patient stories, to webinars, to emails…. But all this is irrelevant if the right physicians don’t see it at the right time. The gap between what HCPs want and what HCPs get – the digital divide – is only growing. 

Check out our new offering, Across Health's 1000 to 1, starting with this cartoon.

Newsletter: Come Across

Will 2018 be the year execution finally catches up to digital intent in life sciences?

This year we have witnessed the rapidly arriving second wave of digital for pharma. Digital marketing budgets are up strongly (20% up from 2016), senior management support is at an all-time high and HCPs are becoming readier than ever to engage with pharma digitally (our brand new Navigator 3.0 continually points in this direction, across all key markets). The next roadblock to the full adoption of omnichannel is becoming clearer: it’s about execution. And that means it is about people.


Across Health in the 2nd Annual Channel Optimization in Pharma Marketing 2018

Fonny Schenck (CEO) and Ruud Kooi (Managing Partner) of Across Health will lead a workshop on Proving Omnichannel Impact on Sales at the 2nd Annual Channel Optimization in Pharma Marketing event.


All scenarios point to an omnichannel future… but how do we get there?

Fonny Schenck, CEO of Across Health, reflects on the changes which have (not) been happening in the field of customer engagement in pharma.


2017 - Across Health Multichannel Maturometer

The results of Across Health’s Multichannel Maturometer 2017 survey have been released. 
Benefit from its insights in 3 steps…

Newsletter: Come Across

“Second coming of digital” comes with big risks

So while I welcome the increased spend, I am also a bit worried that these renewed efforts may not yield any more impact than in the past... leading to even more frustration (and possibly even abandonment). For change to be meaningful, more needs to happen than just upping spend levels. Key weaknesses documented by our Maturometer include (limited) staff skills, (uncertain) channel mix optimization, and (an absence of) channel affinity and impact measurement. We also see and hear that the “burning platform” and a strategy beyond “we need to do more digital” is usually missing: this means that the major/exclusive focus on the multichannel rep will only lead to relatively small incremental gains, but with a large opportunity cost.


Digital Maturity Study for Pharma Sees Growth In Budgets, But Still No Shift In Satisfaction

For the ninth year running, Across Health conducted the Multichannel Maturometer survey. Results show that these companies are more into digital technologies, but are not realizing the desired benefits from the investments they are making into new projects and programmes.  

Newsletter: Come Across

Pharma needs both customer engagement AND digitised solutions

In an article in the 2017 Winter edition of the MITSloan Management Review, the authors recommend that companies choose either - but never both - of these digital strategies: a "customer engagement strategy" or a "digitized solutions strategy". 

I was surprised by this recommendation, as I feel companies need to entertain both - and a lot of readers had the same reflection (witness the comments in the Spring edition). In pharma, omnichannel customer engagement efforts can bring big-ticket, short-term, resource optimization savings while enhancing customer loyalty TODAY, while the promise of "digitized solutions" is bound to bring big returns in the medium term (TOMORROW & THE DAY AFTER TOMORROW)…What do you think?


Are you a Multichannel Maestro – or do you need to go to MCM chef school?

Pharma has been serving the same food, in a very similar way, to the same customers – for a long time. Our industry needs to develop – it is consistently cited as one of the least digitally mature. It’s time for us to become Michelin starred chefs rather than kitchen aids. Across Health co-launched a questionnaire with EyeForPharma to help those in Pharma evaluate where they stand – from relative beginner, to single area specialists, to all around maestro’s .


When will pharma reach the multichannel excellence customers expect?

Multichannel excellence is the ambition for many in pharma – and is becoming the default expectation for many consumers. As PMLive reviews the state of the industry, and the transition from Multichannel to Omnichannel, they use Across Health’s Multichannel Maturometer data to show where there is room for improvement – and how Pharma can grow their ability to create customer-delighting engagements.

Book: Evidence-based multichannel

The missing manual for pharma marketers: SECOND REVISED EDITION

Across Health’s omnichannel experts Ruud Kooi, Fonny Schenck and Beverly Smet describe & discuss the highways and byways of the digitally disrupted landscape, as it impacts the pharma industry. Full of actionable insights and clear guidelines, this book will tell you everything you need to know (but were too afraid to ask) to boost and direct your company’s customer engagement. SECOND REVISED PRINT OUT NOW!  


Results From Digital Maturity Study Show Early Signs of Acceleration

For the eighth year running, Across Health conducted the Multichannel Maturometer, a survey of life sciences to assess their overall digital maturity. The research continues to show that, while life sciences and biotech companies overall still lag in digital maturity, (rapid) change is underway.


2016 - Across Health Multichannel Maturometer

The results of Across Health’s Multichannel Maturometer 2016 survey have been released.
Benefit from its insights in 3 steps…


A digital pill to swallow...

Digital innovations in healthcare are coming our way, and they announce an era of disruptive new realities in the most traditional sector we know. Fonny Schenck, CEO of Across Health, tells Trends Magazine how he recognizes opportunities and pitfalls in the age of digital health, and how the pharmaceutical industry has to reinvent itself to catch up with the new players.


Why 87% of life sciences marketers are dissatisfied with digital and what to do about it...

The article "Why 87% of Life Sciences Marketers are Dissatisfied with Digital and What to do About It" published on PM360 Magazine, used the Multichannel Maturometer 2015 data to suggest some actions that brands, department leaders, and senior management can take to improve the situation.


2015 - Across Health Multichannel Maturometer

The results of Across Health’s Multichannel Maturometer 2015 survey have been released.
Benefit from its insights in 3 steps…

Newsletter: Come Across

The digital pharma landscape is up for pervasive change...

As our recent Cross-Channel Navigator for GPs shows, physicians are not very excited about pharma’s digital offerings - only 25% rate them 4 or 5/5.

And according to our recent Multichannel Maturometer, pharma marketers are even less satisfied with their own digital offerings – only 13% is (very) satisfied...a similar number as in 2010!

Newsletter: Healthcare Disruption Tour

Join the Healthcare Disruption Tour

Digital health is fast approaching the tipping point, with the usual suspects Apple, Google, Samsung, ... but also established companies like IBM, Pfizer, Novartis, JnJ, ... placing their bets and jockeying for strategic advantage.

That’s why Across Health wants to give you and 15-20 other innovative healthcare executives the unique opportunity to explore this fast-evolving landscape in person. We are taking you on a whirlwind tour of Silicon Valley and San Diego, where you will meet a select set of disruptive startups and technologies, radical thinkers and visionaries, get acquainted with likeminded peers and learn new insights from the expert tour guides... All of this will give you a solid framework to assess future trends in healthcare - and of the threats and opportunities they pose for your business.

Newsletter: Blog

A tale of satisfied and dissatisfied pharma managers

At just under 20% in 2014, satisfaction with digital in pharma is quite low - and not increasing...

We have been asking the (dis)satisfaction question since 2009 in our Multichannel Maturometer (formerly known as Multichannel Barometer), and decided to dig a bit deeper into the root causes for dissatisfaction. The robust sample is close to 350 respondents (satisfied: n=130, dissatisfied: n=314).

Newsletter: Blog

Meet the 2015 trends

For most of us, 2014 is already a distant memory and we are already full of exciting plans for 2015. Our 2015 tagcloud, based on expert predictions, will offer some guidance already as to what other industries and companies have in mind... And what do we see in our crystal ball?

Newsletter: Come Across

The Multichannel Rep

When we recently released a webinar on the Multichannel Rep, we had no idea that the topic was so hot. In less than 5 days, the webinar was accessed by over 160 viewers, and if the trend continues, it will overtake our highest ranking session on “Multichannel Mix Optimization” (February 2013!) in no time.


2014 - Across Health Multichannel Barometer

The results of Across Health’s Multichannel Barometer 2014 survey have been released.
Benefit from its insights in 3 steps…

Newsletter: Survey

Across Health Multichannel Barometer 2014...first glimpse

Digital will have a major impact on healthcare, driven by empowered patients/caregivers, real-time clinical trials, the rise of the EHR & PHR 2.0, mhealth and big data, tight patient-physician connectivity and sophisticated payor programmes to name but a few key trends…but healthcare and pharma have traditionally been moving slowly to reach that potential…hence our metaphor of “the long fuse”.


eMedical in the Mix (or not?)

Early beginning of this year we organized our first webinar on eMedical. Around the same time, we launched a 2-day eMedical workshop in partnership with Celforpharma, both of which were very popular. Interest in this topic is therefore clearly on the rise…but investment in emedical channels has been subdued at best.


Who’s the leader in cross-channel marketing in Europe?

Before closing another very busy year, I would like to offer you some food for thought for the festive season. As you may be aware, we recently completed our GP Cross-Channel Navigator (14 markets, 1478 respondents). This multichannel mix dataset offers a wealth of information and actionable insights at the local and international level, but I would like to highlight 2 dimensions here.


Putting lipstick on a bulldog?

The Across Health Digital Barometer 2013 shows a strong growth in rep-centric digitization. Key examples are the continued rise of tablet detailing (standard practice for almost 70% of companies vs 35% in 2011), and the strong growth of erep/remote detailing (which doubled from 10% to 24% in 2013 in Europe). Nevertheless, ROI questions have never been more prominent, and the level of satisfaction with digital is lower than before (16% of participants). So, what’s going wrong?


2013 - Across Health Digital Barometer

The results of Across Health’s Multichannel Barometer 2013 survey have been released.
Benefit from its insights in 3 steps…

Newsletter: Survey

Across Health's Digital Barometer: 5 years later...the end of the beginning?

I am pleased to announce that we have just released the 5th edition of our Digital Barometer, which gives you a 360°view on the status, challenges and future of digital & cross-channel in life sciences across the globe.


How multi-channel attribution modeling allows you to be less wrong with your data, and measure the true impact of digital ad spend

With digital marketing everything is measurable, right? Wrong! Of course, digital marketing tools allow for easier tracking of results than traditional marketing channels such as print. But web analytics is still incomplete, and can sometimes lead you to draw incorrect conclusions.


Citius. Altius. Fortius.

In January 2001, in the midst of the Internet hype, Rosabeth Moss-Kanter published an article in the HBR: “The ten deadly mistakes of wanna-dots” on why organizations fail to capitalize on the digital opportunity, including statements like:

“Mistake 1. Sprinkle Internet responsibilities throughout the company—a little Web site here, a little brochure-ware there. Let them all go forward, as long as they stay small and innocuous.


Impact Measurement... Show me the money!?

An early analysis of our Digital Barometer 2013 shows that ROI is now the second most important hurdle to success in digital (after the perennial legal-regulatory concerns). Together with lack of internal skills (4th place) and lack of senior management support (7th), it is the only hurdle that has been rising through the ranks in the last 3 years. And maybe there is even a link between these three? Senior management is looking for quick wins and strong business impact with digital (‘show me the money!) and has not seen these at all and is getting impatient… as a result, the focus on ROI is increasing and the need for skilled “fusion” resources who can make it happen as well…

Newsletter: Come Across

Meet the 2013 trends

Which trends will shape fusion marketing & digital in 2013? As the new year kicks off, it is a good time to look to the year ahead and look back to the 2012 predictions.

In the 2012 trends, "mobile first, social second" was the key theme... For pharma, this was half right & half wrong. Indeed, mobile went from strength to strength, but most of the "buzz" was around apps (which are only the little cherry on the big mobile cake) and tablet detailing (boosted by the promise of "true closed-loop marketing at last" and competitor catch-up) and already in 2012 we were seeing the first signs of a rude awakening.


New Study by Across Health China

New Study by Across Health China shows Chinese Internal Medicine Specialists have a strong interest in pharma-owned digital channels.


2012 - Across Health Digital Barometer

Digital barometer of Across Health in the Pharmaceutical Executive

The results of Across Health's Digital Barometer were quoted in the September issue of the Pharmaceutical Executive, in the article: 'Pharma and social media: time to become better friends' by Peter Housten, Content Director.

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