The missing manual for pharma marketers: SECOND REVISED EDITION
Book: Evidence-based multichannel
All the insights you need to build long-term relationships with healthcare professionals and patients alike.
About the book
Has your life science company started on the multi-channel journey but found itself in need of a good roadmap?
Across Health’s omnichannel experts Ruud Kooi, Fonny Schenck and Beverly Smet describe & discuss the highways and byways of the digitally disrupted landscape, as it impacts the pharma industry. Full of actionable insights and clear guidelines, this book will tell you everything you need to know (but were too afraid to ask) to boost and direct your company’s customer engagement.