The results of Across Health’s Multichannel Maturometer 2015 survey have been released.
Benefit from its insights in 3 steps…
1. Preview the highlights from the Multichannel Maturometer 2015 results here
Generally speaking, the 2015 results are in line with 2014 – with historically low satisfaction levels and the 4th consecutive year of plateauing budgets (at a low level). US and Europe are most pessimistic; emerging markets appear to be more positive overall – but that may be due to their relatively new entry into this space.
We do see however a difference in speed in the market – around 14% is implementing multichannel very quickly, is spending significantly more than the average, and feels comfortable with impact measurement etc….multichannel @ multispeed!
We trust that these early leaders will soon be followed by the early majority… Our guess is that 2015 REALLY is the end of the beginning!