Innovation Strategy

Plan your next move...

The issue:

Pharma companies continue to be unhappy with the results of their digital efforts (only 13% are (very) satisfied – Maturometer 2017), and their customers mirror this sentiment (only 25% of HCPs are (very) pleased with pharma’s digital offerings (Navigator).

Some of the key drivers for this are a lack of customer insight, but clearly also a lack of digital capabilities (the second-most important barrier for success), a weak (channel-centric/product-centric/…) omnichannel strategy and a sole focus on the multichannel rep or isolated product-centric “shiny object” tactics.

Our approach:

We challenge your thinking, help you go beyond tactics-before-strategy “let’s do an app/website/social network” thinking, and tightly connect your online strategy to your brand & company strategy.

In this highly interactive process, we leverage several tailored offerings: innovation bootcamps, interactive channel mix business cases, digital transformation roadmaps, customer journey mapping & strategy (the top focus area for pharma in 2017, according to the Maturometer), …for physicians, patients and payers – for commercial (sales & marketing), medical and market access. All our offerings are evidence-based and data-led.

In addition, we help you identify the key priorities from an organizational perspective to leverage the omnichannel opportunity – organization & governance, processes, company culture, capability building, technologies and data, as well as measurement. We help you prioritize key opportunities and develop a strategic roadmap.

One of the key requirements here is capability building, for which we have developed a full suite of industry-leading offerings under the Excellerator umbrella (capability audit, book, elearning, workshops, channel guides and interactive games).

Last but not least, we have 2 offerings in the fast-growing healthtech space. Next to our annual Healthcare Disruption Tour, we now offer half-day senior-level “Healthcare Disruption sessions” to educate senior management on the fast-evolving world of health tech. These focus on how companies can embed future trends into their organization (M&A, incubator/accelerator, VC fund, …), and what new technologies can mean for different functions.

The outcome?

An innovative, tailored and actionable digital strategy, and teams fully capable of delivering on these.

Key capability:

Omnichannel customer-centric strategy               



eMedical strategy           

Digital transformation strategy 

Excellerator capability building  




                Channel guides

Healthcare disruption strategy   

Previous Next

Want to receive the Across Health newsletter?


Or follow us on  LinkedIn


Share this article

Use your prefered feature.

Or share this page with a friend.


Get your free multichannel budget planning toolbox now!

Please share your details below so we can send you the download link.