Insights Blog 07/08/2018 Issue N° 24 The journey towards digital natives: is pharma driving against the traffic? Education for physicians has been getting more personalised and diverse for many years – and digital-first is the expectation for many born after 1980. Developing multidimensional segmentation models is one of the only ways to offer great experiences to HCPs… Events 02/08/2018 Multichannel Maturometer 2018 results: Key global trends The results of the 2018 Multichannel Maturometer - the decennial edition of this industry-renowned survey – clearly show how the life-science industry is digitally developing– and which channels and tools are going to be the (near) future! Publications 07/08/2018 News Segmentation models to improve communication with HCPs: August’s 1000 to 1 topic New segmentation models can help understand the best way to engage with HCPs. Check out August’s 1000 to 1 cartoon.