Account Director – US Market
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Key areas of Expertise
- Design and implementation of Omni-channel strategies
- Digital Health
- Predictive modeling
- Evidence-based marketing
- Marketing Mix Optimization
- Customer experience and Customer-centric Marketing
- Healthcare disruption
- Change Management and Best-Practice Communications
- Training and Coaching
- Organizational development
Languages: EN, PL, FR (conversant)
With 20+ years of experience in healthcare on both the client and agency side, Victor combines operational marketing experience with digital expertise and technologies. The result is a deep appreciation for what it takes to drive and monetize digital transformation to meet and exceed customer needs.
At Across Health, Victor is responsible for leading the US business and providing global strategic support for the organization. Prior to joining Across Health, he held several positions of increasing responsibility with Novartis and Sanofi, both in the US and globally. His digital experience began during the dotCom days in New York City and has since extended to Europe and beyond.
Victor holds a Bachelor’s degree in International Relations and a Master’s in International Marketing from Saint Joseph’s University. He is a global industry speaker and outside of the office his passions include surfing, motorsport racing, reading and of course all things digital.