The strategic e-Medical Affairs Course


Date: 15/10/2019
End date: 16/10/2019
Location: Zurich

By attending this course you will:

  • Not miss the opportunities offered by the Internet for digital/cross-channel customer-centric communication in Medical Affairs.
  • Be able to design a digital strategy for key disciplines in Medical Affairs: medical education, medical information, KOL management, dissemination of data and clinical trial recruitment.
  • Know how to integrate digital initiatives in a balanced Medical Mix while respecting legal and regulatory guidelines.
  • Be able to assess the clinical impact of e-medical programmes and how to create KPIs and dashboards to assess the success of your cross-channel activities.
  • Learn from well-metricised examples of successful e-medical tactics for physicians, consumers/caregivers and other new stakeholders.
  • Be prepared for emerging digital trends that will impact Medical Affairs.

Please click here for the detailed information.


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