The Strategic Digital Pharma Marketing Course


Date: 19/03/2019
End date: 20/03/2019
Location: Brussels

By attending this course you will:

  • Be able to define a digital strategy for your brand or therapeutic area to stay competitive.
  • Know how to select the digital tactics which are best suited to achieve your specific brand plan drivers and leverage points.
  • Decide per tactic how ambitious you want to be and what it takes to implement your preferred tactic in your preferred scope.
  • Know how to tightly integrate digital into your overall marketing, sales, and medical education strategy and ensure “fusion” of your online and offline efforts while respecting legal and regulatory guidelines.
  • Learn from well-metricised examples of successful e-tactics for physicians, consumers/caregivers and other new stakeholders like payers, nurses, and pharmacists.
  • Know whether you are focussed on the right KPIs and be able to answer ROI related questions concerning your digital tactics.
  • Receive Across Health's book Delighting Pharma Customers in the Omnichannel Age - which is described as "the missing manual for pharma marketers".

Please click here for the detailed information.


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