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Revised version with extra chapters

The Missing manual for pharma marketers

multichannel journeyAll the insights you need to build long-term relationships with healthcare professionals and patients alike.

About the book

Has your life science company started on the multichannel journey but found itself in need of a good roadmap?

Across Health’s omnichannel experts Ruud KooiFonny Schenck and Beverly Smet describe & discuss the highways and byways of the digitally disrupted landscape, as it impacts the pharma industry. Full of actionable insights and clear guidelines, this book will tell you everything you need to know (but were too afraid to ask) to boost and direct your company’s customer engagement.


You will gain in-depth knowledge on: 

  • Creating patient centric growth through multichannel marketing
  • Turning insights into strategy
  • Overcoming the challenges of digital marketing in Pharma
  • Pharma friendly Search Engine Marketing & Display Advertising
  • Teledetailing: from strategy to implementation
  • eMedical
  • Tablet detailing
  • Website Marketing
  • Social Media Engagement
  • Email Marketing
  • Impact measurement & analytics
  • The Multichannel Rep
  • The Future of Pharma in a digital world

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